Snobby Knobby Whisky
Snobby Knobby likes fancy himself a Whisky Snob. He does not like whisky — he loves whisky. He worships whiskey. He would bath in whiskey if he didn’t think that filling a bathtub with whisky would be a waste of good liquor. Yet, he believes in Blended Malts to unlock an exciting and vibrant dynamic shift in Contemporary Whisky attitude.
Single malts are complex spirits built around flavour nuances derived from every step of production, from malting to fermentation to distillation to maturation. But while you can and should take whisky seriously if you choose, there is no reason anyone should feel intimidated by a bottle. Whisky is meant to be enjoyed, after all, and it absolutely should be inclusive.
The idea of this design concept revolved around a doorknob as a promise of opening a new chapter in creative whisky blends. The bottle shape refers to a door with multiple locks. Each one is to represent the uniqueness of our consumers.
Awards: Pentawards 2021, Bronze
Design Team: Pavla Chuykina, Galima Akhmetzyanova
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Branding
Custom Bottle Design
Label Design
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The tone of voice refers to the style and personality conveyed through the text and overall presentation, shaping how the brand communicates with its audience.